iPhone leaves AT&T sitting pretty
2008-05-19 11:27:00 view : 36
The iPhone Central Depart of Statistical Analysis and Strategic Systems (yes, we do have SASS) brings you some more fascinating numbers, courtesy of Rubicon Consulting (the same firm that told us last month that iPhone users are young, rich, and technologically savvy). It seems that getting in the iPhone game has, rather unsurprisingly, been pretty sweet for AT&T. Out of the 460 iPhone users that Rubicon surveyed, nearly half (47%) switched from other carriers just to use the iPhone. And in average, going to the iPhone meant a $19 price hike over their current bills. As a switcher myself (and, let me tell you, havent really found myself missing my old friend Verizon), that sounds right on to me. In particular, that $19 figure is conveniently about the cost of the iPhones additional $20/month unlimited data package. Makes sense to me and that makes dollars and cents for AT&T. Copyright Mac Publishing LLC. This RSS feed is for personal non-commercial use only. If you're not reading this material in your news aggregator, the site you're looking at is guilty of copyright infringement. Please contact webmaster@macworld.com so we can take legal action immediately.
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